About Fourth & Trade


Our Vision

Fourth and Trade was brought to life out of a desire to establish a one of a kind retail experience in downtown Winston-Salem. The intention is to provide a unique shopping experience where discovery, inspiration and hospitality are the key elements. The goal is to contribute to the revitalization of downtown by providing a unique shopping experience that appeals to all the senses, as well as to be a creative rallying point where local talents’ works are on full display and available for purchase.

Having witnessed a vibrant resurgence in downtown Winston-Salem, Commercial Photographer John Raines and his wife Suzanne  set their sights on opening a unique retail shop. A retail store to showcase their own interests and talents, as well as create synergetic relationships with other artists and craftsmen.

John’s desire to move from a four decade career in commercial advertising photography was made possible when the historic Arcade Building became available for lease. After an extensive renovation, the building has been restored to it’s former glory.

Wine & Beer Bar


The wine and beer bar is a natural extension of the atmosphere that we have created here at Fourth and Trade. Enjoy a craft beer or a glass of fine wine while you shop. Sit and sip at the bar while playing a game of backgammon or dominoes, or simply sit back, relax and connect to free WiFi in our lounge area. Sign up for a wine tasting or education class as they are available on our calendar (coming soon!). We can also host your small gatherings or parties!

Creative Commerce

“Creative Commerce” is an umbrella phrase for what we hope to accomplish at Fourth and Trade. Selling unique creations, objects acquired with our particular point of view, building collaborations and artful learning situations come together in our space where creative fellowship is fostered.


Through our classes we hope to inspire and to pass on artistic knowledge and technique, while making it fun, relaxed and easy to participate. The Triad boasts a large variety of artistic talent, and we will continuously strive to share that talent with you in our store. If you have a particular area you would like to learn more about, or are interested in hosting classes at Fourth and Trade please contact us. We look forward to talking with you!